The biggest collapse is at Docs → Contact Us (−49%) — engineers download the datasheet but don't initiate contact, suggesting they take the spec sheet to evaluate offline and never come back. The second leak: Product Page → Docs (−44%) — visitors reach the product page but don't even open the datasheet, often because the CTA sits below the fold. Recovering 20% of the Docs-stage drop alone projects +941 leads/quarter based on current traffic volumes.
Sprint 1: move the datasheet download CTA above the fold on all product pages, add a sticky "Download Datasheet" button on scroll. Sprint 2: add a follow-up CTA inside the datasheet PDF itself ("Talk to an engineer about this drive") to recover the Docs-to-Contact gap. Owner: Web Team · Est. impact: +941 qualified leads/quarter.
| Page | Visits |
|---|---|
| /products Products catalog | 8,742 |
| /product/platinum-bee Platinum Bee servo drive | 2,186 |
| /product/titanium-castanet Titanium Castanet servo drive | 1,742 |
| /industries/robotics Robotics industry page | 1,521 |
| /contact-us Contact form page | 1,389 |
The /products catalog page is the second-strongest landing point after the homepage — visitors arrive directly via search/campaigns. /contact-us in the top 5 indicates many visitors are coming with sales intent already formed before browsing.
Treat the /products page as a secondary homepage — ensure the navigator and category cards are above the fold. Owner: Web Team.
| Page | Views | CTA |
|---|---|---|
⚙️ Platinum Bee /product/platinum-bee | 2,186 | 4.71% |
⚙️ Titanium Castanet /product/titanium-castanet | 1,742 | 4.23% |
⚙️ Platinum Maestro /product/platinum-maestro | 1,256 | 3.21% |
⚙️ Gold Twitter /product/gold-twitter | 985 | 3.01% |
⚙️ Titanium Falcon /product/titanium-falcon | 812 | 2.62% |
Platinum Bee leads on both views and CTA conversion — the harsh-environment flagship is the strongest story. Titanium Castanet (new) is already #2 in views.
Double down on Platinum Bee in campaigns (highest CTA conversion). For Titanium Falcon (lowest CTA 2.62%), rewrite the page hero to communicate value in the first 5 seconds. Owner: Product Marketing.
In the Industrial line, Platinum dominates at 38% — your flagship driver. Gold (27%) sits comfortably as the workhorse for general automation. In the Harsh-environment line, Titanium owns the segment at 52%, with Bee (26%) emerging as the secondary choice for vacuum and sealed applications. Strategic read: the Industrial line shows healthy distribution across 4 families; Harsh is concentrated on Titanium (52% + 26% = 78% from just two products) — a campaign-concentration risk if Titanium has supply issues.
For Industrial: maintain Platinum & Gold as your top campaign drivers. For Harsh: dedicate 25% of next quarter's harsh-line content budget to Bee and Falcon awareness — both technically capable but underrepresented despite high engagement scores from defense and aerospace visitors. Owner: CMO + Product Marketing.
The navbar dominates click activity — especially the Contact CTA, the Products link, and direct product family names (Platinum, Titanium). Engineers arrive with intent and skip the hero. The hero primary CTA is the next strongest cluster, followed by the product cards row below the fold.
Two main attention zones: the hero text reading arc (engineers scan the value prop left-to-right) and the product cards row (heavy hover but lower click conversion). The slide selector also draws significant mouse activity — visitors are evaluating but uncertain which path to take next.
Nav (100%) and hero (96%) get full attention. The fold sits at the slide selector — only 58% scroll past it, meaning 42% of visitors never see the product lineup or contact CTA below. Moving the most valuable CTAs above the fold would address the biggest leak.
| Document | Downloads |
|---|---|
| Platinum Maestro datasheet | 1,205 |
| Titanium harsh-env whitepaper | 687 |
| EtherCAT integration guide | 512 |
| Gold Twitter spec sheet | 389 |
| Platinum Bee datasheet | 342 |
Tracks document downloads (PDFs: datasheets, whitepapers, integration guides). Platinum Maestro datasheet leads downloads (1,205) — the most-requested technical doc, signaling the product family engineers research most. Titanium harsh-env whitepaper (687) shows strong defense/aerospace interest. EtherCAT integration guide (512) points to common integration questions — worth expanding that content.
Add a light email gate on the top 2 documents (Platinum Maestro datasheet, Titanium harsh-env whitepaper) — engineers enter their email to download. This identifies the interested audience at the moment of download, passes them to sales for proactive outreach, and creates a much more reliable measurement of download-to-lead conversion. Owner: Marketing Ops.
| Country | Sessions | vs LY |
|---|---|---|
| 🇩🇪 Germany | 2,186 | ▲ 12.4% |
| 🇺🇸 United States | 1,986 | ▲ 8.7% |
| 🇯🇵 Japan | 1,435 | ▲ 15.2% |
| 🇰🇷 South Korea | 1,123 | ▲ 10.6% |
| 🇮🇱 Israel | 912 | ▲ 6.3% |
| 🇮🇹 Italy | 860 | ▲ 4.1% |
| 🇨🇳 China | 712 | ▼ 28.5% |
| 🇫🇷 France | 645 | ▲ 7.4% |
| 🇬🇧 United Kingdom | 528 | ▲ 5.8% |
| 🇳🇱 Netherlands | 412 | ▲ 9.1% |
Germany leads volume (2,186) with strong YoY growth (+12.4%). Japan shows the highest growth rate (+15.2%) — engineering teams are actively researching, deep technical buying journey. China is the only declining market (−28.5%) — correlates with the 4800ms page-load issue on elmomc.cn. Israel (home market) holds steady growth at +6.3%.
This week: deploy Cloudflare China network for elmomc.cn to address the load-speed issue driving the China decline. Next quarter: increase paid budget in Japan (highest growth signal) and Germany (largest absolute volume). Owner: DevOps + Marketing.